Throughout this breathtaking collaboration for Aveda, Antoinette Beenders and X-Presion imitate the graceful movement of dancers through hair that exudes fluidity and modernity.
PRODUCT: EXPLORING THE SCIENCE OF SCALP CARE WITH AVEDA — April 18, 2023
Enter a new age in scalp care.
EVENT: AVEDA PRESENTS HAIR REIMAGINED.ARTISTRY & BEYOND IN JAPAN — April 5, 2023
Over 400 guests from around the globe flocked to Tokyo for Aveda’s recent HAIR REIMAGINED. ARTISTRY AND BEYOND immersive experience. Your up close look is waiting for you right here.
UP CLOSE: AVEDA BRINGS BACKSTAGE BEAUTY TO STELLA MCCARTNEY X ADIDAS SS23 — February 7, 2023
Aveda bring the quintessentially ‘LA Roller Girl’ to life for the Adidas x Stella McCartney SS23 show in Los Angeles. Here, we take you up close.
INITIATIVE: AVEDA OBTAINS B CORP CERTIFICATION — January 24, 2023
The global sustainability leader and vegan hair care brand have officially obtained B Corp Certification.
Q&A: AVEDA’S ANTOINETTE BEENDERS ON NAILING ‘FRENCH GIRL STYLE’ — November 15, 2022
Aveda’s SVP of Global Artistry Antoinette Beenders breaks down this classic look.
PRODUCT: AVEDA LAUNCH BOTANICA REPAIR STRENGTHENING OVERNIGHT SERUM — August 9, 2022
Stronger locks after just one night are now possible thanks to Aveda’s brand new Botanica Repair Strengthening Overnight serum!
NEWS: YOUR PLASTIC FREE PRODUCT GUIDE — July 12, 2022
With more and more brands pledging a plastic free (or at least plastic-conscious) future, we’ve gathered up a few of our favourites right here.
COLLECTION: GRAPHIC ORGANIC X X-PRESION X AVEDA — June 28, 2022
In this unexpected explosion of geometry and colour, a new technique is born. Introducing Graphic Organic, the exclusive collaboration between Aveda and X-presion.
PRODUCT: IAN MICHAEL BLACK EXPLORES AVEDA’S NEW COLOR TECHNOLOGY — June 22, 2022
Aveda is forever searching for the very latest in cutting-edge technology that is as kind to the environment as it is to your hair. Enter, the Full Spectrum Permanent™ Vegan Treatment Hair Color range.
A huge milestone for the high-performance, vegan hair care brand that has opposed animal testing since its founding in 1978.
NEWS: AVEDA MAKE WAVES WITH TAKE 3 FOR THE SEA — April 27, 2022
The partnership has made some serious waves for the second year running.