COLLAB: Aveda and Iris van Herpen Join Forces This Festive Season!

High-style meets high science in this limited-edition beauty collection.

Aveda, the renowned high-performance vegan hair care brand committed to caring for the world, has proudly announced a groundbreaking collaboration with Dutch fashion designer Iris van Herpen for the 2023 festive season. This unique partnership marks Iris van Herpen’s debut in the beauty world and combines her avant-garde style with Aveda’s unwavering commitment to sustainability.

The Aveda x Iris van Herpen Holiday collection introduces three luxurious, limited-edition hair accessories: a hair cuff, a hair pin set, and a cosmetic pouch, all conceived by Iris van Herpen herself. These accessories, along with the beautifully designed gift packaging, are inspired by the intricate relationships between living organisms and their environments.

Each accessory is meticulously crafted with sustainability in mind. The hair cuff and hair pins are made from recyclable gold-tone brass, while the cosmetic pouch is crafted from 65% post-consumer recycled materials. The holiday gift packaging, including the special-edition gift boxes, sleeves, and more, is made with FSC-certified recycled paper, eliminating the need for wrapping paper and allowing recipients to reuse or display them as miniature works of art.

The Aveda x Iris van Herpen limited-edition holiday collection is available at Aveda stores, partner salons and spas, specialty retailers, and

This collection not only embodies the beauty of nature but also reflects Aveda’s dedication to sustainability. Aveda has consistently pushed the boundaries of sustainable beauty, with products that are 90% naturally derived and a commitment to cruelty-free practices. Their manufacturing facility uses 100% wind and solar power, and they’ve pioneered the use of 100% post-consumer recycled bottles. Aveda’s dedication to clean water initiatives through campaigns like Aveda Earth Month further underscores their commitment to environmental responsibility.

Iris van Herpen’s collaboration with Aveda adds a new dimension to her creative portfolio, blending fashion, nature, art, and science. With this limited-edition collection, beauty enthusiasts can experience the magic of her visionary designs, all while embracing sustainability.

Help your clients celebrate the holidays (or nab one for yourself!) with Aveda x Iris van Herpen, where high style meets nature’s beauty, and sustainability reigns supreme.