The latest collection from Aveda Japan Creative Director Masa Honda explores the beautifully integrated relationship between light and shadow, and how it translates in the world of hair. In celebration of the stunning new collection, Masa Honda explores his connection to the brand and how it’s ethos remains a constant inspiration within his creative work.

TJ: You are the Creative Director for Aveda Japan tell us about your role and how you came to work with Aveda?
MH: Aveda’s mission is to care for the world we live in, from the products that we make to the ways in which we give back to society. Aveda strives to set an example for environmental leadership and responsibility. This attracted me to the brand and as Creative Director for Aveda Japan I can contribute to this vision through my creative work and experiences.
TJ: What do you love about working with the Aveda brand?
MH: Aveda offers high-performing vegan products and at its core is a creative brand so being involved in these creative projects really attracts me to the brand. I have been given the opportunity to take part in many creative projects developing designs and concepts that help bring the brand vision to life and this is very meaningful to me.
TJ: Aveda is a leader in sustainability, how do you connect to this aspect of the brand and brand’s mission to care for the world?
MH: I personally pursue an environmentally conscious lifestyle, proactively implementing practices such as reusing, recycling, and limiting my waste. This makes me feel a connection with the brand as the mission resonates with me. It is a joy to be able to contribute to caring for our planet through the work that I do. By working with Aveda, I believe we can raise environmental awareness and be leaders in sustainability throughout the entire beauty industry. My connection and the brand’s mission share a common goal which is to care for the world we live in, and I wish to contribute to this goal.