Is there anything more quintessentially ‘LA-cool’ than roller girls, hitting the beachside pavements and exuding effortless cool? It was only fitting that, for the recent SS23 Stella McCartney x Adidas showing in Los Angeles, Aveda’s hair team, led by Antoinette Beenders, would harness this spirit and interpret it into the hair looks adorning the roller girls and performers as they took over the iconic Henson Recording Studios.
Get the AVEDA X STELLA MCCARTNEY X ADIDAS ROLLER GIRL LOOK
To achieve the “athletic hair” look, Antoinette and team created individualized looks for each roller skater all dressed in Stella McCartney x Adidas.
First they ensured hair was in top condition by incorporating and treating with Aveda nutriplenish™ leave in conditioner or Aveda botanical repair™ bond-building styling crème dependent on hair type.
Hair was uniquely styled to each roller-skater and pulled back; laces from the Stella McCartney x Adidas collection were embedded and accessorized throughout braids and twists.
Join us as we step backstage and up close to the unforgettable roller girl looks as sent down the runway, here.