PRODUCT: EXPLORING THE SCIENCE OF SCALP CARE WITH AVEDA

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Aveda, the renowned vegan hair care brand, has unveiled its latest innovation in scalp care – the Scalp Solutions collection.

Developed with insights from world-leading scientific authorities in scalp biology, this 94% naturally derived collection is specifically designed to combat visible signs of premature scalp aging, resulting in healthier-looking hair with renewed vitality and shine.

At the heart of Aveda’s Scalp Solutions collection is the Overnight Scalp Renewal Serum, a powerful treatment that works while you sleep to fight premature scalp aging. Enriched with a blend of Biotech Naturals, including Lactobacillus ferment and Ectoin, this serum strengthens and fortifies the scalp’s barrier, supporting a balanced microbiome. Skincare-inspired adaptogens like Centella asiatica and Andrographis protect the scalp from environmental aggressors and oxidative stressors, while Hyaluronic acid improves scalp hydration for a more supple scalp. In just one night, this high-performing vegan scalp treatment provides a remarkable 51% increase in scalp hydration and 58% increase in scalp softness2, with a 24% improvement in scalp barrier strength in just one week3.

Aveda’s commitment to green chemistry and biotech naturals is evident in the Scalp Solutions collection. Ingredients like Lactobacillus ferment and Hyaluronic acid are derived through fermentation, enabling Aveda to obtain effective, natural, and vegan compounds in a clean, controlled, and efficient manner. Andrographis, a certified organic adaptogenic extract, is obtained using supercritical CO2 technology, a green extraction method that yields highly potent plant material without petrochemical solvents. Aveda’s responsible approach to ingredient extraction not only ensures high-quality products but also promotes sustainability.

The Scalp Solutions regimen by Aveda offers a comprehensive approach to scalp care, suitable for all hair types and scalp conditions. It starts with the Exfoliating Scalp Treatment, a skincare-inspired liquid-gel exfoliant that gently cleanses and reduces sebum without disrupting the scalp barrier. Followed by the Balancing Shampoo, a sulfate cleanser-free formula powered by plant-derived cleansing agents that remove surface pollution and product build-up. The Replenishing Conditioner, enriched with babassu and moringa oils, replenishes, hydrates, and softens both hair and scalp. Finally, the Refreshing Protective Mist, applied directly to the scalp, provides all-day antioxidant protection and helps control sebum for 48 hours, thanks to its blend of adaptogenic botanicals.

With Aveda’s Scalp Solutions collection, you can now transform your hair from the source – a healthy scalp. Powered by biotech naturals skincare science, this innovative collection offers a holistic approach to scalp care, backed by scientific research, and promotes sustainability through responsible ingredient extraction. Say goodbye to visible signs of premature scalp aging and hello to healthier-looking hair with renewed vitality and shine.

Experience the power of nature with Aveda’s vegan Scalp Solutions collection and take your hair care routine to new heights. Learn more, here.

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