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Aveda, renowned for its commitment to sustainable luxury and artistic excellence, took center stage as the exclusive hair partner for the prestigious Iris van Herpen Haute Couture Show in Paris, France.

This collaboration marks another milestone in their enduring partnership, built upon a shared passion for high style. Led by Antoinette Beenders, SVP of Professional Global Artistry at Aveda, a team of cutting-edge artists brought to life a mesmerizing and sleek hair look that perfectly complemented Iris van Herpen’s intricately detailed A/W 2023-24 collection.

Inspired by aquatic architecture and futuristic bionic innovations, the show captivated audiences with its fusion of technical expertise and couture artistry.

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“Iris’s fashion is a work of art, and I aimed to craft a hair look that would seamlessly merge with her groundbreaking vision. The couture hair styles drew inspiration from expansive circular architectural designs, so I used an innovative clamping technique to achieve the distinct ridges along the sides, providing a three-dimensional sensation.”

Antoinette Beenders, SVP of Professional Global Artistry, Aveda.

If you’re looking to recreate the stunning couture hairstyle showcased at the Iris van Herpen Haute Couture Show, here’s a step-by-step guide to help you achieve the same sleek and three-dimensional look.

1. Strengthen and Repair

Start by applying Aveda’s Botanical Repair Strengthening Overnight Serum throughout your hair. This lightweight serum not only repairs and strengthens your hair but also adds a gentle shine, setting the foundation for a flawless style.

2. Create the Low Braid

Section off the bottom-most portion of your hair and create a low braid. Pin it flat to the back of your head, ensuring it stays in place with Aveda’s Control Force Firm Hold Hairspray – a backstage essential known for its reliable hold.

3. Smooth and Shape

Smooth the remaining hair from the back section over the top of the braid and pin it underneath, forming a smooth and round shape that beautifully hugs your head.

4. Sculpt the Top Section

Part your hair in the center and clip away the top portion in two sections. Treat these sections generously with Aveda’s Control Force Firm Hold Hairspray and allow them to dry. Once dry, use a flat iron and a clamping technique to sculpt the hair into two ridges on each side, adding an artistic, architectural, and couture touch to the overall style.

5. Customization for Short Hair

If you have short hair, fear not! Antoinette Beenders, SVP of Professional Global Artistry at Aveda, customized the looks for models with short hair using specialized Aveda products. Choose the product that best suits your hair type and desired style. For fine or medium hair, use Aveda’s Volumizing Tonic to add volume, body, and shine. If you have medium to thick textured hair, Aveda’s Nutriplenish Styling Treatment Foam provides luxurious hydration, natural shine, and soft hold. For instant plumping of each hair strand, giving you thicker and fuller-looking hair, try Aveda’s Invati Advanced Thickening Foam.

6. Adorn with Intricate Hair Pieces

For an extra touch of elegance, some models wore intricate custom hair pieces designed by Malakai and Rinaldy Yunardi. These meticulously crafted pieces adorned the head and were cleverly attached to an invisible braid, adding an enchanting element to the overall hairstyle.

Lose yourself in the magic that was the Iris Van Herpen Haute Couture AW23/24 Show, and be inspired by Aveda’s stunning hair direction here.


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