We had the privilege of sitting down with Antoinette Beenders at Aveda HQ to deep dive into her inspirations, collaborations and enduring love of the Australian hairdressing industry.
AVEDA REVEAL INVATI ULTRA ADVANCED — August 8, 2024
Aveda take us to the root of the problem (pun intended) when it comes to thinning hair, and tackle it head on with Invati 2.0. Check it out!
COLLECTION: AVEDA X CONTRAST — July 10, 2024
Celebrating Aveda’s global artistry merged with elite custom hair colour and Vegan products, the collection introduces cutting-edge colour trends and techniques.
COLLECTION: Van Michael Salon Team for Aveda x Vortex — April 4, 2024
The latest in avant-garde artistry from Aveda.
COLLAB: Aveda and Iris van Herpen Join Forces This Festive Season! — October 10, 2023
High-style meets high science in this limited-edition beauty collection.
UP CLOSE: AVEDA X IRIS VAN HERPEN AW23/24 HAUTE COUTURE WEEK — July 13, 2023
You sneak peak inside Aveda’s stunning hair direction for Iris Van Herpen’s Haute Couture 23/24 Show.
COLLECTION: SEE COLOUR IN A NEW LIGHT X MASA HONDA — July 5, 2023
The latest collection from Aveda Japan Creative Director Masa Honda explores the beautifully integrated relationship between light and shadow, and how it translates in the world of hair.
COLLECTION: A.P.O.H X ANTOINETTE BEENDERS X X-PRESION — May 9, 2023
Throughout this breathtaking collaboration for Aveda, Antoinette Beenders and X-Presion imitate the graceful movement of dancers through hair that exudes fluidity and modernity.
PRODUCT: EXPLORING THE SCIENCE OF SCALP CARE WITH AVEDA — April 18, 2023
Enter a new age in scalp care.
EVENT: AVEDA PRESENTS HAIR REIMAGINED.ARTISTRY & BEYOND IN JAPAN — April 5, 2023
Over 400 guests from around the globe flocked to Tokyo for Aveda’s recent HAIR REIMAGINED. ARTISTRY AND BEYOND immersive experience. Your up close look is waiting for you right here.
UP CLOSE: AVEDA BRINGS BACKSTAGE BEAUTY TO STELLA MCCARTNEY X ADIDAS SS23 — February 7, 2023
Aveda bring the quintessentially ‘LA Roller Girl’ to life for the Adidas x Stella McCartney SS23 show in Los Angeles. Here, we take you up close.
INITIATIVE: AVEDA OBTAINS B CORP CERTIFICATION — January 24, 2023
The global sustainability leader and vegan hair care brand have officially obtained B Corp Certification.