The global campaign marks a bold new chapter for Wella Professionals, and invites you to own your story through hair.
EVENT: WELLA DESTINATION X MALTA — May 20, 2025
Over 1000 members of the global Wella Professionals family recently took Malta by storm. We were lucky enough to join them!
TREND: HOTTEST HAIR AT COACHELLA WEEKEND 1 — April 17, 2025
The hottest hair and beauty from the desert.
PRODUCT: WELLA PROFESSIONALS LAUNCH ULTIMATE SMOOTH RANGE — April 7, 2025
Shine on.
EVENT: INSIDE WELLA RED FORUM 2024 — September 24, 2024
Next stop? Dubrovnik, Croatia!
EVENT: INSIDE WELLA ILLUMIN-ERA — August 1, 2024
Welcome to Golden Hour.
MAJOR MOMENTS: MANESTAGE 2023 — November 23, 2023
All of the highlights (pun intended) from MANE STAGE 2023.
NEWS: Wella Professionals Reveal All-Star Creative Team Lineup — November 9, 2023
The stellar lineup means huge things for Wella Professionals in 2024.
START YOUR AHFA WEEKEND RIGHT WITH WELLA PROFESSIONALS — November 6, 2023
Every single style your clients will be coveting, made easy with Dyson and the FAME Team.
EVENT: WELLA’S SHINEFINITY TURNS ONE! — October 18, 2023
In true Wella fashion, they celebrated in major style.
NEWS: WELLA PROFESSIONALS LAUNCH SHINEFINITY — November 2, 2022
Salon style has been officially levelled up at Mecca George Street.
AAFW x DAY 1 HIGHLIGHTS — June 1, 2021
All the Hair Highlights from AAFW Day 1.