Wella Professionals has today revealed that they have assembled a powerhouse of iconic creative talent to lead its artistic vision for 2024.

Renya Xydis, 2022 AHFA Australian Hairdresser of The Year and owner of Valonz salon will take the reins as Wella Professionals’ Creative Director and will play a pivotal role in shaping the brand’s artistic vision and market plans on a global scale.

Joining the stellar lineup are industry luminaries such as Monique McMahon, Frank Apostolopoulos, and Jack Morton, who will serve as Wella Professionals ambassadors. This dynamic team will contribute to the development of colour, care, and styling brands, while actively participating in the education and mentorship of future generations of hairdressers through Wella Professionals’ extensive curriculum.

Lyndal Salmon and Marie Uva, award-winning experts in styling and colouring respectively, are appointed Craft Influencer and Colour Influencer, further enriching the creative tapestry of the brand. Keiren Street, named Editorial Top Artist, will add his editorial flair to the big name line-up.

Wella Professionals’ commitment to industry growth and support is evident in its diverse lineup of educators from Australia and New Zealand. This team, hailing from renowned salons, reinforces the brand’s dedication to providing salon partners with top-tier inspiration and education.

Guillaume Cantelou, General Manager of Wella Company Australia & New Zealand, expressed pride in the brand’s collaboration with exceptional artists, emphasizing the fresh perspectives each member brings to the team.

“Wella Professionals prides itself in working with the very best,” he elaborates. “The incredible artists we have in the Wella family is testament to the amazing creative talent we have in Australia and New Zealand overall, and I feel incredibly privileged and honoured that we have such outstanding talents and industry icons in our team. 

“From our creative director, ambassadors and influencers, to our top artists and craft experts, everyone brings a fresh perspective.”

As part of its commitment to excellence, Wella Professionals recently opened its state-of-the-art flagship studio in Sydney in September 2023. The Wella Studio serves as a hub for learning and experience, fostering a safe and inclusive environment where hairdressers can create, connect, and elevate their skills.