From vintage whimsy at Alice McCall to understated cool as seen at bassike, the fashion industry was back en force for Day 1 of Afterpay Australian Fashion Week (AAFW).

THE JOURNAL was onsite to bring you all the Day 1 #HairHighlights. Check them out below.

PS. Don’t skip a beat, and come experience AAFW first hand with us! We’ve got your backstage pass to all the action over on our Instagram Stories, and will be taking you up close to the action all week long.


“What we’ve created is this beautiful infinity knotted bun, so you don’t know where it starts and you don’t know how it finishes. The magic of this bun is that your mind goes ‘how did you do that?’

“Given that the clothing is so beautiful and intricate, I wanted the hair to be like that as well. We didn’t want to slick back the hair, and do nothing with it… I wanted to do something to emulate the creativity of the clothing.”

Wella Professionals Creative Director and Bondi Born Hair Director, Renya Xydis.

Image via @renyaxydis | Follow @wellapro_anz


It was vintage style through a modern lens at Alice McCall’s Resort 22 Collection, with the Wella Professionals team whipping up unbelievable looks to accompany this distinct vision down the runway.

“I found my inspiration from a whole stack of vintage Cosmopolitan Magazines,” explains Wella Guest Artist and Alice McCall Hair Director Keiren Street. “My favourite featured Christie Brinkley, and it was like 1970’s heaven.

“There was also a little bit of Farrah Fawcett, and of course Farrah was the ORIGINAL Wella Woman so I wanted to go back towards that but still reinvent the decade.

“Alice’s fashion is so inspired by vintage, so I really wanted to marry it all together.”

Image credit: Ellie Louise Cocker | Follow @wellapro_anz


Australian heroes of minimalist design, bassike’s intentions were clear with a 4-minute period of (pitch black) silence bestowed upon guests. The Resort collection hinges on the premise of finding breathing space amongst the noise, and so the invisible lady with the soothing voice asked all to “put away your device” in the pouch provided. Darkness ensued … and then the light.

Golden yellow, tie-dye blue and ink joined outback medleys of colour and shape across the expected ‘basics’ – this season with added elevation in more tailored oversized suiting, heritage kimono cuts, full length skirting and high street jacketing.

“We’ve created a soft, flexible pulled-back plait fastened with ease at the base for bassike’s Resort 2022 runway presentation. Slight texture tousles the polished look to create a distinctly bassike aesthetic, radiating a quiet ease, effortlessness and androgynous feel,” commented bassike Creative Director, Deborah Sams.

Rising to the challenge of ample restraint were Goldwell artists Pauline Prechonnet and Karine Strachan, working in unison to create a prestige plait with an almost glass finish throughout.

“With a diverse cast presenting varying hair types and lengths, we worked with the individual to keep it consistent yet natural, healthy and polished,” says Prechonnet.

“The styling reflects the bassike brand beautifully. It’s effortlessly cool, structured and androgynous. We’ve included a great mix of Goldwell products to achieve the perfect texture,” said Strachan.

The mix included Kerasilk Repower Volume Blow-Dry Spray (for required root lift) before Goldwell Stylesign Creative and Texture Hardliner Acrylic Gel stepped-in to smooth and tie-off the look. An extra hit of health arrived with Goldwell Dualsenses Rich Repair 6 Effects Serum through ends, and for those in need of some extra hold, Goldwell Big Finish Volumizing Hair Spray.

Follow @goldwellaus | Image via @bassike


The hype was at an all-time for Australian Fashion Week’s ever anticipated show, Romance Was Born. They’ve served us all kinds of weird, wild and wonderful in the past and this year was no different with an illuminated carnival wonderland taking up residence at Carriageworks’, Gallery 1 – it’s ensuing characters, just as bright.

Leading the hair charge was Redken’s Richard Kavanagh in partnership with ghd artist Natalie Anne, this year anchoring the eclectic nature of Romance fabrications with a sense of grown-up simplicity. A pared back departure from previous years, the look was contemporary and effortlessly undone – a finger-waved wet look cinching at the nape and letting loose into a chignon for a canvas allowing the designs to shine.

The underlying theme of sustainability sent ideas on reworking and recycling throughout key creative elements including hair which presented tough yet elegant, strong and textured. Signature headwear peppered the cast in a classic to the designers’ passion for ornamentation.

Follow @redken| @ghdhair_anz