Ever the industry trailblazers, L’Oréal Professional Products Division (PPD) are teaming up with Sustainable Salons as part of their ongoing efforts to foster environmental sustainability.
Fortifying their dual commitment to economic performance and the employment of responsible business practices, the group will continue to drive sustainability through a number of local initiatives as part of L’Oréal’s global sustainability program, ‘Sharing Beauty with All’.
Beginning this month, the program will see Sustainable Salons’ waste reduction practices rolled out across five Melbourne based academies, with nation-wide implementation forecasted for 2020. First up, accrued waste streams will be pre-separated and ultimately repurposed.
The overarching goal? To drive an industry-wide movement encompassing all aspects of the professional salon business and accompanying practices.
“We are excited to see this initiative rollout in our five Australian academies in the coming months, and we look forward to bringing our salon partners with us onthis sustainable journey,” shares General Manager of L’Oréal PPD Australia and New Zealand, David Higgins.
“What we have put in place with Sustainable Salons will not only have a positive impact on the environment, we hope it will also encourage positive conversations amongst our clients about upgrading business practices with more sustainable habits.”
Echoing David’s sentiments, Sustainable Salons founders Paul Frasca and Ewelina Soroko added, “To have L’Oréal Australia actively take a stand towards a brighter future with us is a hugely positive step forward and we’re really excited to welcome them to the sustainable family.”
“We know the industry can’t thrive without its supply chain, so we believe it’s crucial that corporate organisations and manufacturers are invested in finding better solutions to minimise our impact on the planet and our communities.”
To date, Sustainable Salons have rescued a staggering 95% of salon resources from landfills, generating effective repurposing solutions that simultaneously benefit the environment, give back to local communities and finally reward salon businesses with added monetary savings.
Such initiatives include the collecting and repurposing of hair to serve the medical wig market and/or soak up oil spills as well as the reusing of plastic bottles and materials (check out The Shampoo Collection), with 100% of proceeds donated to OzHarvest and KiwiHarvest.
Visit: www.lorealprofessionnel.com.au
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