Throw shade, not plastic.
Though we still have miles to go, our industry has come a long way on the sustainability front, altering but the minutest (and simplest) of habits and practices to facilitate lasting change.
At the heart of these efforts? Our friends at Sustainable Salons, who among other wonderful feats, have managed to keep 89,900kg of plastic salon waste in circulation and out of landfill since their inception.
Their latest bright idea: A collection of both costume and prescription glasses and frames, all comprised entirely of recycled shampoo bottles. We kid you not.
Enter ‘The Shampoo Collection’, a collaboration between Sustainable Salons and Sydney based outfit Dresden Vision, an ethically, socially, and environmentally sustainable eyewear brand.
Values that align perfectly with the Sustainable Salons ethos.
So how does it all work? Empty plastic shampoo bottles are first collected from participating salons across Australia and New Zealand. Bottles are next cleaned, reconstituted and moulded into shape. The result: A truly sustainable, and fashion-forward close-loop solution.
“‘The Shampoo Collection’ is an incredible introduction to the consumer market for Sustainable Salons,” says the company’s Co-founder and Managing Director Paul Frasca. “We’re excited to be collaborating with Dresden Vision, a company that shares our sustainable values.”
“It’s a chance for us to not only create the world’s first close-looped product created entirely out of shampoo bottles but also educate consumers on the impact their lifestyles have on the environment,” he continues.
“When [you visit a] salon, [it prompts the questions]: What is their recycling policy? Are they adding to the problem or becoming part of the solution? When you visit a salon that uses Sustainable Salons, you know that your waste isn’t going to landfill and that’s the message we want to share.”
Echoing Paul’s sentiments, Founder of Dresden Vision Bruce Jeffreys adds, “The project is something we’ve always dreamed of. We hope it acts as a catalyst to encourage innovative thinking for for future uses of waste plastics.”
Available now both online and in Dresden stores across Australia, each piece boasts a chic black frame and retails from an affordable $89.00. To pick up yours or for more information, head to dresden.vision/au