Cool kids Fudge Professional are making moves in 2020, with the reveal of their new and millennially-geared Styling Relaunch.
Launched to the UK this month (with global rollout scheduled for across 2020) the revamp features new look products and an accompanying fashion campaign, with Hair Direction by Fudge Professional Global Brand Ambassador, Jonathan Andrew.
Did we mention the disco balls?
A collection of 16 staple styles (from pin straight lengths and voluminous waves through to textured curls and shapely pompadours) each look captures the brand’s playful essence; heroing diversity, individuality and self expression through hair.
As is the Fudge way.
“The inspiration for the shoot is an after-party vibe,” shares Jonathan. “We’ve [created] a transition between polished, glossy hair [through to] lived-in looks. I think it’s quite synonymous with Fudge as a brand.”
“The standout looks are based on some amazing, innovative products that we’re bringing to market [in coming months],” Jonathan adds. “We’ve used some key, hero models [for this campaign]. We’re excited to bring you some amazing hair!”
One such new product?
The Blow Dry Aqua Primer; a weightless, long-lasting heat protectant that’s perfect for any hair type. Dubbed the ‘first step’ of any long-lasting blow-dry, this bad boy boasts heat protection of up to an incredible 230°. Wowza.
It also grants users loosely defined texture and hold with natural body, weightless volume and a non-sticky finish; combining hyaluronic acid with Fudge’s patented Water Shield technology for all-day humidity resistance and frizz control.
As for Jonathan’s campaign hero?
The Matte Hed Mouldable; a unique clay-cream formulation that smooths hair without weighing it down. Enhanced with Fudge’s Flexi-Fibre technology, this staple provides flexible hold with a long-lasting, matte finish; perfect for shorter hairstyles.
While us Aussies will need to wait a little longer for the full reveal (and product lineup), check out some of the BTS action from the epic campaign shoot day.
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To find out more, email [email protected] or call 1300 764 437.
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