Introducing the revolutionary new Opti-Plex™ technology from Fudge Professional.

Comprised of 10 new shampoo and conditioner SKUs, each product integrates re-bonding Opti-Plex™ Technology and 24 HR FRAGRANCEFUSE™, that envelopes each strand with 24 hour lasting fragrance.

In an attempt to correct and prevent further damage incurred during styling, colouring or various synthetic agitators, the Opti-Plex™ Technology is nestles into the gaps of hair cuticles, creating a bond at the core.

This hair hero repairs and restores in one fail swoop, to create lustrous revitalised locks like the #SmoothOperator it is.

As if that wasn’t enough, their colour lock technology will keep your hue protected and fresh, stopping fading in its tracks and locking your colour down for up to 30 washes.

This progressive technology addresses the many aggressors that can damage your hair on the daily, from mechanical to environmental, hair colourant damage to merely getting older.

When the hair is destroyed, the cuticle is lifted and can no longer return to its flat state. Add colour into the mix, and you start to see the break down of disulphide bonds weakening the cortex and compromising the hairs integrity.

Enter Fudge and its caped crusader of the product world, Opti-Plex™.

Working to repair and seal cuticles with its specialised formula that contains hydrogenated vegetable protein, Opti-Plex™ works internally and externally to refresh all facets of the hair.

Aiding damaged locks, this technology strengthens and resets your hair to its former glory – this is especially integral when using the brand’s iconic blonde products which have been reformulated to incorporate Opti-Plex™.

Banish brassiness and save your strands with the new Clean Blonde Damage Rewind Shampoo and Conditioner – full to the brim with max-strength violet micro-pigments fused with the Opti-Plex™ technology and specialised HairGuard™ complex, to seal cuticles shut on the first wash.

Brunettes are also covered with Fudge’s new Cool Brunette Blue-toning Shampoo and Conditioner. This stellar duo, fuses these innovations with micro blue pigments to cancel out red and orange tones while penetrating to the core of the hair to salvage damaged bonds.

Seriously dire tresses can turn to the Damage Rewind Reconstructing Shampoo and Conditioner for comfort. This hair lifeline uses Opti-Plex™ technology to reconstruct bonds after chemical, styling and environmental damage, to leave hair 90 percent stronger.

Boost your mane with the Xpander Gellee Shampoo and Conditioner. The duo boasts bulk in a bottle, densifying hair by up to 180 per cent weightlessly with fibre-dense technology to create strength and bounce for touch-ably soft body.

Rounding out this power range is the Luminizer Moisture Boost Shampoo and Conditioner. Hydrating your hair effortlessly for instant illumination, these have been expert formulated with light-as-air micellar oil complex to gently cleanse and moisturise each strand for illuminated perfection. 

Opti-Plex™ reaffirms Fudge Professional as an innovator in hair colour and care. To find out more about the range, visit: