To celebrate their best-selling Clean Blonde violet toning range, Fudge hosted an assemblage of influencers and beauty media for an evening of cocktails, nineties memorabilia and fresh as fudge hits.

Held inside hip Sydney joint, The Carter (aptly decked out with neon signs, a trail of candles and space-spanning branded slogans and projections) guests indulged in violet-hued cocktails, candy jewellery and themed canapés, as a DJ spun a string of hits from the 90’s and beyond.

The evening’s premise? To celebrate the prevailing prowess of one of Fudge’s most iconic retail offerings, namely the Fudge Clean Blonde Toning Range; a duo of violet toning Shampoos and Conditioners developed with the blonde contingent front of mind.

So, what is it that makes Clean Blonde such a game changer?

The perfect range for blondes of all persuasions, this dual force, sulfate-free combo uses Fudge’s Opti-PLEX technology to penetrate deep into the hair’s core, reconstructing bonds following damage – and weightlessly smoothing and sealing cuticles in as little as one wash.

Formulated with Fudge’s max-strength violet micro-pigments, this duo knocks out brassy tones; banishing unsightly yellow tinges and locking in colour for 30 washes. Hair is dramatically smoother, softer and less prone to colour fade. What more could you ask for?

The process begins with the Clean Blonde Damage Rewind Shampoo: a dual-force shampoo comprising max-strength violet micro-pigments to neutralise brassy tones. It also employs Fudge’s Opti-PLEX technology to reconstruct bonds following chemical styling, and environmental damage.

Next up, the Clean Blonde Damage Rewind Conditioner: a dual-force conditioner that (along with the Shampoo) contains max-strength violet micro-pigments and Opti-PLEX technology to reconstruct bonds. It also features Fudge’s Hair Guard complex, to target and seal cuticles in one wash.

Available in selected retailers, chemists and hair salons across the nation, Fudge’s Clean Blonde toning range will have you embracing your whitest, brightest blonde yet. Scouts honour.

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