LAUNCH: ENTER A NEW LOOK FUDGE HEADPAINT

It’s one of the most iconic colour lines on the planet. 

A versatile portfolio of intermixable, permanent and demi-permanent dyes that delivers unrivalled care and quality results, Fudge Headpaint boasts an ever-growing list of professional devotees and clients to boot.

Now, Fudge’s colour category enters a new and exciting era of creativity, with the reveal of their 2020 Styling Relaunch; an inspired collection of creative hues showcasing the brand’s formidable colouring prowess and global scope.

A selection of nine bespoke staples, the looks accompany Fudge’s new and overarching campaign material, featuring Hair Direction by Fudge Professional Global Brand Ambassador, Jonathan Andrew.

From rich brunettes and fiery reds, through to creamy blondes and pastel tones, each look in the new portfolio is as striking and wearable as its predecessor; guaranteed to offer endless inspiration to colourists and clients alike.

In additional product news, this month Headpaint also welcomes three new shades to its popular suite of Gel Toners, namely Pale Platinum, Petal Rose and Neutral Nude; each of which is ammonia, paraben and PPD free.

Enriched with calming, calendula flower extract (which works to sooth the scalp post bleach application), the new Gel Toners seamlessly glide through hair to create a wash of delicate, iridescent colour and a healthy finish.

Intermixable with the core Headpaint range, these new heroes join an existing palette of Gel Toner shades (including Silver Toner, Pearl Toner, Rose Quartz, Silver Lilac and Graphite) which grant users up to 85% more shine*.

Here’s to new shades, new beginnings and even more new colour combos. Thanks Fudge!

To find out more, visit: www.fudgeprofessional.com.au

* Clinical study. In comparison to bleached hair.

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