Shakira Petrucci of Zucci has won the inaugural Aveda Fashionista award for Australia, earning the opportunity to work alongside THE JOURNAL in a digital-inspired photoshoot.

Partnering exclusively with THE JOURNAL in Australia, Aveda’s global Digital Fashionista competition heroes Instagram-ready looks, shot by phone and encompassing cut colour and style.

A big congratulations to Aveda artist and Australian Digital Fashionista winner, Shakira for her social media inspired look combining disconnected technique and innovative colour direction with enhanced lavender and tangerine highlights.

Working within the competition guidelines of a head and shoulder image crafted to trend on any social media platform and reflective of the iconic Aveda aesthetic, Shakira delivered with a contemporary glimpse into current hair fashion culture; the celebration of ‘individual’ and move away from preconceived beauty ideals.

While Shakira missed out on the APAC prize (won by Korea) and chance to travel and compete on the global stage in Dubai, the artist will work alongside THE JOURNAL Creative Director, Lauren King and acclaimed industry photographer David Mannah on a progressive digital beauty shoot to be published on

These images will prove invaluable as Shakira works to further her industry profile.

A great competition by Aveda. Don’t miss it in 2019!

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