For nearly forty years, the Sydney Gay and Lesbian Mardi Gras has been a celebration of colour, creativity and self-expression.

In celebrating Wella Professional’s major partnership with this year’s Mardi Gras, all of Wella’s EIMI style hero products are being given a fun and colourful makeover.

EIMI Body Crafter, EIMI Perfect Me, EIMI Pearl Styler, EIMI Glam Mist and EIMI Shape Me will all reflect the colours of the rainbow from March 1, just in time for Mardi Gras!

Reflecting on their major partnership with the event this year, Jerome Toulza, General Manager of Coty Professional Beauty Australia and New Zealand says, “Our mission is to celebrate and liberate the diversity of your beauty.”

“The hairdressing industry is one of the most representative of the LGBTQI community. Our Wella family is a creative, courageous and inclusive one.”

With the release of Rainbow EIMI Love Edition products across selected Australian Wella Professional Salons, clients will be able to ‘feel the best version of themselves!’.

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Words by Grace Ormsby