There may be only one month left of Summer, but it hasn’t stopped Wella from spoiling us with some late season technology to make all our sun kissed dreams come true.
Launched on February 1, Wellaplex’s Opti PH technology promises beautiful, blonde hair without the damage we all (unfortunately) know and expect from regular sun and salon sessions.
Its ability to repair inner hair bonds during the lightening process allows for longer development times, promising lighter and brighter looks no matter the hair type or colour.
Opti PH technology proves the blonde spectrum is a year round possibility as long as being endless Summer fun!
Proving the hype, beached-up beauties including social media influencer Nadia Bartel, Wella Professional Global Brand Ambassador Sophie Turner, media personality Georgia Love and TV presenter Sally Obermeder have all jumped upon the Wellaplex blonde band-wagon.
Its applications include breathing new life into subtle highlighting, bold brunette to blonde transformations and creating strong, slick platinum looks: all without compromising strong and healthy hair.
Wellaplex is now available in selected Wella Professionals salons across Australia and New Zealand.
To find your nearest stockist, visit http://www.wella.com/professional/en-US/salon-finder
Words by Grace Ormsby