Unarguably one of the most exciting events on the hairdressing calendar, Toni&Guy’s Culture Shock 2.0 was a megawatt celebration of dazzling proportions.
On Sunday November 12th, an assortment of VIP Guests, Industry Insiders, and Media and Brand Representatives gathered to Sydney’s historic Westin Hotel, for the 2017 installment of Toni&Guy’s Culture Shock.
Boasting over 485 salons across 48 countries, the globally revered brand has been praised for its continued innovation and creative approach since its 1963 inception. In keeping with Toni&Guy’s penchant for creativity, this year’s Culture Shock was every bit the hairdresser’s dream world.
Guests were first invited to traipse the red carpet, before being ushered through to a violet lit room, complete with central bar and circling waiters. Proceedings kicked off with an address by TONI&GUY Managing Director Dennis Langford, before the delivery of a major announcement: in 2018 Toni&Guy will occupy a pivotal position as official hair partners for MBFWA.
Across a series of scintillating acts, TONI&GUY’s Aussie contingent would present a series of fashion forward runways, each centred upon a different facet of the brand’s artistry.
This year’s tour-de-force was the London inspired, ‘Futurewise’, which featured a number of style savvy looks masterfully executed by National Creative Director Katy Reeve, National Technical Director Jack Morton and the Toni&Guy creative team.
Following suit was an inspired Avant Garde segment conceived by Toni&Guy Georges own Nadi Semanic. In syncopated succession, models stormed the runway sporting an array of experimental creations. Performances by Guy Sebastian and Daft Punk tribute set the party scene, though not before Candice Rule and Hamish Mcrae were announced as the 2018 faces for Toni&Guy Australia.
Check out the event snaps below: