Fortifying their commitment to environmental sustainability, top-line products and amazing hair, Aussie powerhouse KEVIN.MURPHY welcomes two new additions to its growing COLOR.ME portfolio.

First up? The all new (and ever so timely) ammonia-free CREAM.LIGHTENER. The perfect cream formulation for those seeking lighter results, without ammonia exposure.

Formulated with naturally derived ingredients Murumuru Butter and Inca Inchi Oil (known for their conditioning prowess), the new CREAM.LIGHTENER boasts a gentle formulation, which leaves hair feeling healthy and moisturised.

With its innovative cream consistency, this ammonia-free staple grants maximum control and up to six levels of lift; all while eliminating the risk of chemical inhalation. The result? Beautiful, natural colour, with preserved integrity.

Moreover, the Bees Wax in CREAM.LIGHTENER’s original formulation has been replaced with a plant-based alternative, namely Candelilla Wax; making for a 100% vegan formulation.

As with all COLOR.ME and KEVIN.MURPHY formulas, CREAM.LIGHTENER is not only ammonia-free, but also cruelty free and PETA approved. It’s suitable for all hair types, textures and colouring techniques, rendering it a win on all fronts.

“We take great pride in the choices we make to offer an ammonia-free colour line,” shares founder Kevin Murphy. “I felt that expanding our ammonia-free lightening options was the next evolution for the brand.”

Up next? Four new additions to the INTENSE.NATURALS range, namely dark, medium, brunette, light and platinum blonde; all of which grant optimum grey coverage, cool reflect and an opaque finish for that coveted natural finish.

Stemming from the (immense) popularity of retouch services, COLOR.ME’s expansion of their popular INTENSE.NATURAL range was devised to include both lighter and darker shade options, to meet clients’ varying needs.

As with all COLOR.ME shades, the new INTENSE.NATURAL shades are one hundred percent ammonia and PPD free, and formulated with naturally derived ingredients including Honey, Pomegranate and Shea Butter.

Available from now, the ammonia-free CREAM.LIGHTENER and INTENSE.NATURAL shade additions are the answers to your hair prayers. Thanks, KEVIN.MURPHY.

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