The only thing that was missing was a colour line that matched the aesthetic of the brand. When they told me COLOR.ME by KEVIN.MURPHY was launching in Australia, I was completely on board.
Jaye Edwards, KEVIN.MURPHY COLOR.ME Brand Ambassador
Australian hairdressing’s golden child, KEVIN.MURPHY is extending its fresh, pioneering vision to professional hair colour. Introducing COLOR.ME.
Launching in Australia today, COLOR.ME by KEVIN.MURPHY underscores its founder’s vision with a high performing palette ready to deepen the intrinsic link between hair and fashion, one level at a time.
Purposefully compact, the COLOR.ME focus is on naturally beautiful results – natural in tone and, in ode to the brand’s heritage, ingredients. Shea Butter, Pomegranate, Aloe Vera and Honey work as a collective to rejuvenate hair while boosting that all-important shine. In line with this and speaking to the ever-conscience consumer, the range is proudly cruelty, PPD and Ammonia free.
And what better place to celebrate (while engaging Australia’s leading hair stylists, technicians and salon owners) than the Australian Hair Fashion Awards (AHFA’s).
“We are thrilled to introduce COLOR.ME by KEVIN.MURPHY to Australia. I believe in the importance of celebrating the success of our wonderful industry, so it seems only fitting that the launch of our colour range would go hand-in-hand with the AHFAs,” said Murphy.
Another brilliant example of ‘good people knowing good people’ KEVIN.MURPHY COLOR.ME welcomes all-star entrepreneur, founder and director of Edwards & Co, Jaye Edwards as official Brand Ambassador.
“When I began working with KEVIN.MURPHY at the start of 2017, I was so happy with the results and the quality of the entire range. The only thing that was missing was a colour line that matched the aesthetic of the brand. When they told me COLOR.ME by KEVIN.MURPHY was launching in Australia, I was completely on board, the first fashion-focused colour brand to match the KEVIN.MURPHY aesthetic, ” explained Edwards.
Beyond genius formulations and an evolving aesthetic that truly shook the industry with its launch in the early nineties, Kevin Murphy is the master of surrounding himself with great people with even greater talent. From our friend Rob Gattuso to Jaye Edwards and New York Times’ ‘Most Influential Hairdresser’ Jen Atkin, Kevin is a beacon for brilliance.
A good friend of Murphy’s, Jen Atkin will land in Australia for the AHFAs on Sunday April 15th to celebrate the iconic launch alongside our industry’s best of the best.
Tickets are selling fast to this year’s AHFA gala, secure yours here.