Heat styling heroes, ghd has launched their latest tool for superior styling this week, welcome ghd Max. 

ghd has long been synonymous with stylers, beloved across the globe for their straightening technology.  Now, to kick off a year of innovation and celebrations for their 20th anniversary, the brand is revamping their max professional wide plate styler, to enable seamless styling on long, thick hair in just half the time.

“ghd is dedicated to listening to our stylists and consumers, developing solutions which answer their biggest styling needs with best-in-class tools,” said Ludovic Dellazzeri, Managing Director ghd anz.

“We know time is precious, whether you’re a stylist in salon or a consumer trying to get out the door more quickly at home – and this goes for the 53% of women across Australia who have long, thick, or curly hair.

That’s why we’re so excited to launch a solution which will deliver flawless styling in half the time, and with no extreme heat – respecting the health and integrity of the hair.”

The new, sleek design features ghd’s patented dual-zone technology and their widest surface ceramic floating plates, delivering 80 per cent more shine and two times less frizz – a good hair day saviour in Australia’s humid temperature where 45% of women struggle with frizz.

The curved edges off the barrel allows for snag free styling and less breakage, while the barrel shape enables users to create a versatile range of looks, from flawlessly sleek styles to Hollywood glam curls.

“The beauty of max is the wide plate surfaces allow you to take larger sections of hair for faster straightening and styling, while the dual-zone technology and floating ceramic plates ensure the hair is flawlessly styled in just one pass,” said Grant Norton, National Education Manager ghd anz.

“The rounded barrel means hair will never catch or snag when styling, as well as giving you a lot of versatility. I love the variety of looks Max can create, and knowing that it will leave the hair smoother, shinier, and healthy looking.”

Don’t just take ghd’s word for it – consumer testing showed 97% of women agreed that the new ghd Max is the best wide plate styler they’ve ever used.

Award winning hair stylist and ghd creative artist Natalie Anne agrees.

“The new ghd Max styler is by far the best wide plate iron I’ve used,” Natalie said. “[My client’s] afro textured hair was smoother than ever with only one pass and she has worn it for almost two weeks!”

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The rounded barrel means hair will never catch or snag when styling, as well as giving you a lot of versatility. I love the variety of looks Max can create, and knowing that it will leave the hair smoother, shinier, and healthy looking

Grant Norton, National Education Manager ghd anz

The high-performance delivery is thanks to years of development, with the Max styler subject to over 608,000 hours of testing in ghd’s leading UK Research and Development lab in Cambridge.

“The ghd Max is so user-friendly, whether you’re a professional stylist looking to speed things up in salon, or a consumer at home looking for a quick style switch up,” said Grant.

ghd isn’t stopping there though. For best results, ghd recommend pairing the Max styler with their Straight On straight and smooth spray when creating ultra-sleek styles, to deliver an elevated three times less frizz.

“ghd Max and straight on spray are the ultimate styling power couple for a sleek and polished look,” said Grant. “Our Straight On spray also features ghd’s signature heat protection system, which provides a lightweight and invisible barrier of protection between your hair and heat – resulting in healthier looking results.”

The Straight On spray is available a month ahead of ghd’s much anticipated relaunch of its heat protection styling range. The new packaging design highlights the strength of ghd’s signature heat protection system, providing a lightweight and invisible layer of thermal protection when heat styling.

Backed by a 2-year professional use warranty, the new ghd Max and Straight On spray will soon become a kit bag essential.

“Whether you’re a professional looking for an effective speed styling solution, or one of the millions of women looking to speed up their styling routine, all without compromising on the health and integrity of your hair, the ghd Max with Straight On spray is your perfect styling partner,” said Ludovic.

So if you’re looking for a super-fast switch up, play with Max and achieve sleek, straight hair in half the time.

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