Professional salon distributors Sabre Corp are adding a certified organic and two certified vegan lines to their local brand portfolio.

Launching to market this September, ACTYVA, ACTYVABIO and AND were developed with the informed client front of mind; for salon owners and consumers who are conscious about cosmetic product safety, animal welfare and protecting the environment.

Helmed by Italian product professionals Kemon; a brand predicated upon ‘beauty, freedom and balance’, each of the three lines is comprised of either certified vegan or organic ingredients; each element hand-picked for quality and sustainability. Keen to learn more? Check out the line breakdown below.

ACTYVA: Created in the Upper Tiber Valley of Umbria, this professional hair care line encompasses a selection of treatments and services, each combining the functionality of science with the gentleness of nature. Backed by Kemon’s vast industry scope and years of experience, the brand has steadily grown to be stocked in over 15 countries globally.

ACTYVA is certified ICEA VEGAN; with no raw materials, process aids or auxiliary agents of animal and/or GMO origin used; ensuring products are not only sustainably formulated but of no harm to consumers’ health. With over 40 naturally-derived ingredients and a gentle formula, treatments have been designed to enhance hair’s beauty while maintaining scalp health, with results visible immediately.

ACTYVABIO: The first organic, professional hair care line certified to COSMOS ORGANIC standard, ACTYVABIO boasts up to 86% certified organic ingredients and up to 97% natural origin ingredients. Formulas are enriched with patented phyto-complexes (renowned for their soothing properties) and are free from SLES, SLS, silicones, sulphates, PEGs-PPGs, petrochemical-derived ingredients and GMO derivatives.

Moreover, fragrances are 100% naturally derived, offering refreshing hints of flowery, fruity and citrusy notes with each application. Another plus? All ACTYVABIO packaging (bottles and labels) has been created using recycled PET resin, all produced using raw materials regenerated from post-consumer plastics. Ticks all round.

AND: The first ICEA Vegan and Love Nature certified professional styling line, AND explores ‘beauty in its countless shapes’, its protective formulas garnering beautiful results and natural, residue-free effects. AND comprises primers (to prime hair for styling and finishing while adjusting hold/shine), styling (to create shape and style) and finishing products (to fix, refine and finish a look).

Products are distinguished by their hold and shine levels, spanning no hold and extra matte formulations through to extreme hold/ultra-brilliant finishes. Key ingredients include Procyanidins (derived from grape seeds, these prevent the formation of free radicals, sooth skin and slow down cell ageing) and Ferulic Acid (derived from rice, this is renowned for its antioxidant power and ability to absorb solar radiation to provide a natural, UV filter).

Naturally derived, lightweight and sustainably formulated and packaged? We want in. And we’re sure you (and your clients) will too.