Proving they are the professionnel’s who care, L’Oréal Professionnel collaborates with iconic Australian jewellery atelier Cerrone to offer one very lucky stylist and consumer the ultimate diamond experience… simply by using Smartbond.
The comp follows the success of last year’s Drive Your Colour campaign, which saw one fortunate stylist and client (chosen from over 700 salons and 200,000 entries nationally) each drive away in a brand new car. This year the hair care giants have outdone themselves once again, partnering with Cerrone to offer fans the chance to win $25,000 worth of prizes.
Proving diamonds really are a girl’s (or boy’s) best friend, the winners (one consumer and one hairdresser) will each receive a trip for two to Sydney, champagne and lunch at iconic Sydney restaurant, Bondi Icebergs, a private tour of the Cerrone diamond workshop, as well as an enormous $20,000 worth of diamonds! The entire experience is valued at $25,000.
Want to enter? Of course you do. This year’s competition once again centres around Smartbond: L’Oréal Professionnel’s premier bond strengthening service during colour services. Every use of Smartbond during the specified period gains both stylist and customer an entry into the competition.
Smartbond works to protect bonds deep within the hair and strengthen them during technical processes such as lightening and colouring, granting users incredible results; for stronger hair and extraordinary shine. Not only could you could walk away with revitalised hair… but an enviable jewellery collection to boot.
To accompany the competition, L’Oréal Professionnel introduced the latest campaign featuring brand muse Ellie Gonsalves and her dramatic hair transformation. L’Oréal Professionnel artists, Damien Rinaldo and Adriana Marmino of Boris the Cuttery again worked their magic to take Gonsalves from a rich copper to icy blonde platinum.
With entries now open, the competition will run through to October 31st. Indulge yourself with Smartbond for your chance at the ultimate luxury giveaway care of L’Oréal Professionnel.