This just in: Colourist and social phenomena Larisa Love has joined Joico as an exclusive Brand Ambassador.

The move solidifies the influencer’s partnership with the brand and follows her successful stint at Joico’s Global Destination Education earlier this year.

Boasting an instagram following of just over half a million, Larisa is unarguably one of the cyber sphere’s most popular colourists, routinely sharing quirky before and after videos, social snaps and salon colour demos under the moniker larisadoll.

“When I’m looking for companies and brands to partner with, I look for authenticity – not just in the products but the people behind it all. That’s why I fell in love with Joico,” reveals Love.

“[Joico] put so much passion into everything they do with clients and stylists in mind. Their colors are true-tone, and my clients love the healthy and shiny results. I’m really excited to start this next step in my journey.”

The ambassadorship will see Love create a host of fresh content around colour technique and formulas, whilst collaborating on educational programs for the brand’s JoiColor professional colour system.

The colourist will also be on hand to test and develop new products and deliver technique oriented videos, partaking in a string of live presentations in such international destinations as London, Oslo and Frankfurt.