I love doing sleek, sharp cuts and lifting my client’s image to new heights.

Aiden Xydis, SEB MAN Global Creative Artist

Aiden Xydis
SEB MAN Matthias Dondois
SEB MAN Denny Balmaceda

Introducing SEB MAN; a new range of professional hair care, styling and grooming products for men who refuse to be categorised.

Developed with the Gen Z cohort in mind, SEB MAN snapshots the hurried pace of millennial living; recognising a profound shift in what constitutes masculinity in an ever-evolving social climate.

Bold, savvy and refreshingly progressive, SEB MAN caters to those who reject stereotypes and limiting notions of identity; those who manage multiple career paths, passions and life demands in the pursuit of a charged existence.

Those like SEB MAN’s newly announced Global Creative Artist and Principal Barber at Paddington’s The Men’s Grooming RoomAiden Xydis. No stranger to creative change, Aiden’s vision, talent and flair for barbering render the 22 year old the perfect choice to represent the brand both nationally and abroad.

One of our industry’s burgeoning stars, the self-confessed ‘digital addict’ will helm the SEB MAN’s creative portfolio, championing the brand’s hassle-free product range whilst encouraging it’s users to unabashedly express all versions of themselves.

Launching Australia wide in 2019, SEB MAN also welcomes its first trio of trend-setting SEB MEN; three figures who not only hero their own respective brands of individuality but also embody SEB MAN’s trademark ethos and aesthetic.

British biker, model and producer Bill Huxley joins French BMX rider, film maker and actor Matthias Dondois alongside NYC based blogger, writer and stylist Denny Balmaceda as the brand’s inaugural SEB MEN.

The definition of undefinable (ha!) these shapeshifters alternate between passions, careers and signature styles; embracing change with trademark ease. And with the much anticipated release of SEB MAN, you can too.

To learn more about SEB MAN, visit: or follow the brand’s instagram @sebmanofficial