NEWS: AVEDA TO LAUNCH ‘NO WASH’ HAIR PRODUCTS FOR EARTH MONTH

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Pioneers of holistic beauty, Aveda, are set to drop two new, no-wash hair staples ahead of Earth Month this April.

Enter the Micellar Hair & Scalp Refresher and Heat Relief Thermal Protector & Conditioning Mist: a new duo that revives, relieves and refreshes strands, without shampoo and/or conditioner.

The philosophy behind these new additions? Facilitate the necessary conservation of water by encouraging consumers to reduce their weekly shampoo and conditioning efforts, in favour of an instant refresh.

Designed with the conscientious consumer in mind, the new products are all vegan, silicon and cruelty free and 97% naturally derived – meaning they’re not just good for your hair, they’re good for the environment too.

The duo also boast a 100% post-consumer recycled bottle (excluding pumps), calming aroma, and unique blend of 25 pure flower and plant essences including certified organic lavender, ylang ylang, petigrain and orange.

Micellar Hair & Scalp Refresher (RRP $32): An all-new formula that features no-rinse micellar technology and naturally-derived styling polymers, working to instantly refresh hair’s natural texture and cleanse the scalp.

This colour-safe formula provides a lightweight, flexible hold to reshape waves, curls and coils between shampoos, leaving a fresh and bright floral-citrus aroma in hair.

Perfect for post-workout refreshment, second-day hair or on-the-go styling, Rinseless Refresh also promises to help tame frizz for 72 hours – even in the most intense humidity.

Heat Relief Thermal Protector & Conditioning Mist (RRP $35): Designed to condition, detangle, soften and protect hair on no-wash days.

Heat Relief protects up to 230°C and instantly envelops hair with softness that’s full of movement, thanks to a plant-powered blend of certified organic jojoba and sunflower seed oils.

Heat Relief features a dry-mist spray that, when sprayed lightly onto dry hair, gives the benefits of a conditioner without the need to wet and blow dry hair on no-wash days.

Both products are available to purchase from the 1st April at Aveda salons, retail stores and aveda.com.au.

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