As designers, our driving force remains the same today as when we started Aje: to offer a platform for women to embrace their duality. At once raw and beautiful, tough and feminine, effortless and cool, our collections echo the co-existing tensions and complexities that unite us all.
Aje Co-Founder, Adrian Norris
Aje named opener for Mercedes-Benz Fashion Week Australia 2019.
Kicking the year off with a prestigious bang, industry trailblazers Aje have been announced as the opener for this year’s Mercedes-Benz Fashion Week (MBFWA).
The coveted honour puts the fashion house in killer company with the likes of Dion Lee, Camilla and Marc, Ellery and Toni Maticevski – all previously holding the title of ‘Mercedes-Benz Presents’ designers.
Partnering with Mercedes Benz is a match made in design heaven for co-founders Edwina Forest and Adrian Norris (pictured above) who started the brand over a decade ago in 2008.
“Aje and Mercedes-Benz share an inherent sophistication, and a desire to embody perfection in our craft,” said Norris. “Our eye for design does not look to trends. We set ourselves apart by offering ageless style that sits outside the passing of time.”
In what will mark a milestone moment for the fashion house, Aje will reveal its highly anticipated Resort collection on May 12 at Australia’s largest industry-based fashion event.
“This headlining position gives us the perfect platform to engage and inspire the clients we place at the heart of our brand,” Forest said.
“As designers, our driving force remains the same today as when we started Aje: to offer a platform for women to embrace their duality. At once raw and beautiful, tough and feminine, effortless and cool, our collections echo the co-existing tensions and complexities that unite us all.”
Fashion is synonymous with the Mercedes-Benz name, and today the brand supports more than 50 fashion events in 30 countries worldwide.
Mercedes-Benz Australia/Pacific CEO and Managing Director, Horst von Sanden, says; “We see the parallels every day between the world of high fashion and the automotive industry, which is on the cusp of re-inventing itself like never before”.
MBFWA launches on 12 May with the ‘Mercedes- Benz Presents’ runway show at a soon to be announced location, before continuing the week at Carriageworks (and other unique venues) until May 18.