JOICO introduce new, lightning-fast permanent hair colour range, Lumi10 to the Australian market.

Time. It’s our most precious commodity, and only seems to pick up the pace as years go by. What if you, a hairdresser, could grant your client – not only wonderful, tailored colour solutions that truly shine – but the gift or time, too? That’s one serious advantage.

Enter Joico Lumi10. The latest innovation from our colour obsessed friends at Joico: Professional hair colour that contains fast-acting, high-performance pigments and deep conditioning ingredients to deliver rich, glossy colour in only 10 minutes. Yes, that includes 100% grey coverage … hard to believe, we know.

“Lumi10 offers the most perfect grey coverage in the shortest amount of time, while still producing the highest level of beautiful shine,” says creative colourist, Jade Spink, of Elite Hair & Beauty in New South Wales.

“Lumi10 couldn’t have come at a better time. With clients wanting to spend less time in the chair, we are able to complete hair services in under an hour and create stunning results.”

Even the mixology is primed for speed, each one of the 15 shades pre-blended and simple to formulate for the swiftest development process.

But it’s not just here to benefit clients, of course. As with all things Joico, it’s first and foremost about you guys – the professionals. Use the extra time to build your IG profile, or squeeze in several extra clients in a day to really boost that bottomline. Notoriously late clients, or wish you could accommodate more colour walk-ins? No need to turn them away.

And since when has full-coverage colour been an easy upsell? Clients booked for cut, treatment or toner rarely have the time aside for a serious colour application. Those days are gone.

Sounds like it’s time to update your express service menu … fast colour with brilliant results – who doesn’t want that?

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