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A fun and feminine ode to eclectic British style, the looks dreamt up by Moroccanoil’s Global Artistic Director, Kevin Hughes   for Alice + Olivia’s NYFW SS23 showing were – put simply – a breath of fresh springtime air.  

The brief? Classic styles injected with pops of colour and accessories, bringing to life Alice + Olivia’s playful spirit within each and every hairstyle that stormed the runway. “I really wanted to capture the fun and femininity of this collection, while highlighting the adorable custom scrunchies that Alice + Olivia created!” explained Moroccanoil Global Artistic Director Kevin Hughes. “To do this we decided on a classic bun that is made playful with that pop of colour, and can be achieved on any hair length or texture.” 



“Forged out of her own personal experience of decorating a new home in the last year, the SS23 ALIVE + OLIVIA collection presentation puts forth the surreal possibilities of creating an illustrious wardrobe inspired by interior decor. But this is no study in minimalist design. Instead, it nods to a British eclectic style: eccentric and maximalist, sophisticated and dramatic.”


Keen to recreate these fun, feminine styles for yourself? Follow the simple steps below:

  1. Apply a dime size amount of Moroccanoil Treatment – or Moroccanoil Treatment Light for finer hair and lighter tones — from mid-lengths to ends to provide the perfect foundation for styling.
  2. Work Moroccanoil Smoothing Lotion into the hair from mid-lengths to ends to defrizz and leave the hair luxuriously silky.
  3. To protect the hair from all heat styling, apply Moroccanoil Perfect Defense globally throughout the hair.
  4. Blow the hair out straight and smooth.
  5. Utilize Moroccanoil Dry Texture Spray throughout the hair to add texture and dimension.
  6. Create a sleek middle part and then pull the rest of the hair back into a low ponytail, being sure to smooth as you go with a comb. Secure this with an elastic or elastic thread.
  7. Twist the ponytail and wrap it around the base elastic to create a tight bun, securing it as you go with bobby pins.
  8. Finish the look with Moroccanoil Luminous Hairspray Strong to strengthen the hold and ensure no flyaways.

For more information, visit moroccanoil.com/au.


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