Introducing Mon Amie Haircare. The hairy friend you never knew you needed has officially launched this week, and is already making serious waves.

The brainchild of Lauren McCowan and Meghann Reeves, Mon Amie launches with a three-product toning system and the promise of performance backed by clean and honest formulations.

Manufactured in Australia in refillable packaging with a commitment to sustainability, it’s a brand equal parts product and education, meaning non-hairdresser types can take that colour and cut home, manage and master it, once and for all.

Essentially, it’s a happy hair ending for people and planet tackling the issue of single use plastic head on with 100% aluminium bottles refillable via recycled pouches – and we’re all about it.

Get your head around the first three formulas including Tone Up the purple toning shampoo that brightens, hydrates and repairs all at once, The Shining, your game changing purple toning treatment, and Wunderkid – a weightless blow-out spray with the ability to visually tone and protect the hair as needed.

Translating to French for ‘my friend’- the brand aims to feel just like that. The place you come to for advice, real talk and the confidence that comes with mates you can trust. The brand will launch to consumer with an affiliate link to industry and a strong objective to drive business into salons.

Bonjour indeed, mon amie.

For more information, click here.