“Miley Cyrus is an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time.”
Alessandro Michele, Campaign Creative Director.
There’s very few artists today as influential and trend-setting as songstress Miley Cyrus. A name that needs no introduction, Miley’s appointment as the face of Gucci Flora’s Gardenia campaign is an inspired one.
The campaign itself will include a series of stunning images as well as a video truly encapsulating Miley’s effervescent individuality that will bring the fragrance to life.
Shot by artist Petra Collins with creative direction undertaken by Alessandro Michele, there’s no doubt that this is a partnership sure to truly inspire. “Miley Cyrus is an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time,” says Alessandro of Gucci’s latest muse.
“I admire her and I think she will perfectly embody the new Gucci Flora Gorgeous Gardenia fragrance and story.”
Gucci Flora Gorgeous Gardenia Eau de Parfum will be available from July 30th on gucci.com and starting August 1st in selected Gucci stores, retailers and perfumeries worldwide.