L'OREAL PRO_Serioxyl Kit 3_LRWe all love that feeling of running our fingers through lush, thick manes of hair. Some of us live it and some of us simply dream about it. In 2014, L’Oréal Professionnel launched its first haircare solution to target thinning hair. L’Oréal Professionnel Serioxyl is an anti-thinning professional coaching programme that offers a personalised answer to achieve thicker hair, with more volume and visibly denser hair.

This year, the brand expands its personalised programme with the introduction of L’Oréal Professionnel Serioxyl Kit 3; the brand’s first 3-step anti-thinning program for clients with very sensitised hair who want to improve the thickness and density of their hair, without compromising on nourishment. This is achieved thanks to the programmes unique highly concentrated formulas developed by L’Oréal Advanced Research. The formula is enriched with Intra-CyclaneTM, Incell and GlucoBoost active patents, to thicken and repair damaged hair simultaneously.

With three tailored L’Oréal Professionnel Serioxyl Kits available (natural, colour-treated and now for very sensitised hair) and two super serums to target thickness or density, L’Oréal Professionnel Serioxyl offers men and women more solutions to choose a program that targets thinning and density for their specific hair type. Not just a haircare solution to help those with visible thinning hair; the programme is also ideal for:

– Fine hair types looking to boost volume, thickness and increase density

– Women who experience changes in hair texture and density post pregnancy

– Thick hair types who just want more

Triggered by a host of factors including, hormonal changes, scalp disorders, prolonged illness and nutritional deficiencies, hair thinning is the biggest hair concern for Australian women with 76% of women currently suffering from the problem†. Hair thinning occurs when the hair follicles enter a prolonged dormant phase and when the hair bulb activity is reduced. This provokes lack of hair density, resulting in less hair per square centimetre, and a smaller hair diameter. Concerns about hair thinning are essentially centred on density, strength, vitality, possible hair loss and consequently a lack of confidence. Recent research indicates that 80% of women claim to experience a dramatic loss in confidence after experiencing hair thinning leading to possible anxiety and/or depression.
In a market dominated by male targeted products, Australian women were left unsatisfied with the current offering and lack of anti-thinning hair solutions. Since 2014, L’Oréal Professionnel Serioxyl has provided men and women with an innovative solution to this often supressed hair concern.

Showcasing a breakthrough combination of new-generation active ingredients from L’Oréal Advanced Research, Serioxyl offers a personalised easy-to-use solution, comprised of three customised kits and two powerful ‘Super Serums’. Designed to help stimulate healthier hair growth and an instant, visibly thicker effect, Serioxyl is formulated with a powerful combination of stimulating, strengthening and redensifying ingredients including:

 STEMOXYDINE 5% to awaken dormant hair follicles for improved hair growth.

 NEOHESPERIDIN with antioxidant properties that protect the scalp against oxidative stress.

 GLUCOBOOST + INCELL duo to help stimulate hair growth and prevent hair breakage at the roots and

 INTRA-CYLANETM for a texture and volume boost plus exclusive fibre-amplifying action.

 LATEST GENERATION STYLING POLYMERS for an instant texture and volume boost and visible lift at the

Anchored by the invigorating scent of pure Menthol and Peppermint Essential Oils – renowned for their refreshing and stimulating properties – the SERIOXYL Fuller Hair Programme offers a real moment of pleasure in addition to providing an immediate and long-term solution for thinning hair.

The SERIOXYL haircare programmes are available in selected L’Oréal Professionnel salons nationwide. For your nearest stockist, visit http://salonlocator.lorealpro.com.au/au or call 1300 651 991.

– TJ