Ever the market shifters, tech magnates Dyson have added a trailblazing new gadget to their beauty portfolio. Buckle up kids; this one’s a game changer.

Enter the new Dyson Airwrap; a first-of-its kind styling tool engineered to create effortless curls, waves and smooth blow dries, without using extreme heat. (We kid you not).

Championing the brand’s patented airflow technology (and a nifty phenomenon termed the Coanda effect– more on this later), the Airwrap uses high speed jets of air to produce a myriad of styling results – from springy wet-to-dry curls to lush, smoothed out blow dries – in a startlingly short time frame.

It’s also surprisingly easy to use; an achievement that (alongside it’s versatility, chic finish and damage shielding properties) is perhaps, the Airwrap’s most seductive drawcard.

Comprising one lightweight body and six removable attachments this bad boy wraps rings around its competition, (literally); seamlessly styling strands without compromising hair integrity.

Using intelligent heat control technology, the Airwrap measures it’s own temperature 40 times a second, transmitting this data to the tool’s microprocessor, thereby ensuring an optimum heat level is maintained during styling.

With its V9 motor and precise air dispersion, the Airwrap leverages the power of the Coanda principle; a pressure effect that occurs when high-speed jets of air flow across a surface, with a resulting pressure difference causing air flow to subsequently attach to a surface.

Much like applied aerodynamics, the Airwrap’s motor spins to create an area of high pressure at the top of the styling barrel. High velocity jets of air are dispersed through six air slots that circle the barrel’s circumference – it’s this high pressure force that causes the hair to wrap around the barrel, resulting in seamless, perfectly constructed curls.

Similarly, the Airwrap’s detachable styling brushes have also been engineered with the Coanda effect in mind; incorporating a switching mechanism to direct airflow according to the brush tension. To achieve a sleek blow dry finish, the brushes align hair when styling, providing a smooth, shiny finish upon drying.

A product six years in the making, the Airwrap (and it’s appendages) culminate countless tests, assessments and rigorous research into the hair styling habits of clients the globe over: with two primary concern areas informing it’s creation.

(While some customers expressed a disdain for limp hair with a concurrent desire for body, fullness and movement, others sought to achieve smoothness and decreased frizz without losing volume.)

With these concerns (and a host of equivalently vital considerations) in mind, Dyson’s team of in-house engineers would ultimately circumvent the need for extreme heat; employing their air flow mastery to create one of the most tech-savvy tools the industry has ever encountered.

“We have been obsessively manipulating airflow for more than 25 years. It’s one of our core expertise,” says Dyson’s eponymous founder and head inventor James Dyson. “Harnessing the power of Dyson’s digital motor we have engineered a truly unique styling tool preventing extreme heat damage when styling. I’m immensely proud of what our engineers have achieved”.

In short; a versatile, user-friendly, time-saving (not to mention hair-saving) gadget to suit just about any hair type, texture or desired style.

“Many women have had to compromise on the condition of their hair to create the styles they want,” shared Peter Thomsen, international celebrity hair stylist and styling ambassador for Dyson Australia.

“It’s incredible that Dyson has engineered a tool that enables women to achieve so many different styles and have the best possible hair styling experience. The Dyson Airwrap styler is a game changer, it’s what the styling industry has been waiting for”.

We couldn’t agree more.

View the Dyson Airwrap at work:

The Dyson Airwrap is available for purchase via the brand’s online shop portal. Customers looking to experience the new technology can visit Dyson’s inaugural Sydney pop-up store up until Sunday, October 14.