One child dies every 5 minutes as a result of violence. Every minute counts, and every child matters. Let’s get behind this cause, raise money and awareness to make the world a better and safer place.
Redken Artist, Marie Cain
Consider this: One child dies every five minutes as a result of violence.
That’s one child too many.
It was this revelation, and a number of equivalently harrowing statistics that formed the basis of the Polished Man; an annual crusade devised to spark all too necessary change in the lives of children around the world.
The premise?
Encourage men and women to paint their fingernails to provoke conversation… conversations that inspire donations… donations that, in turn, facilitate both trauma prevention and recovery for children either at risk or affected by violence.
Because it shouldn’t hurt to be a child.
Developed by ygap cofounder Elliot Costello, the global initiative spans the entire month of October, and has thus far attracted much support and funding from a number of brands and ambassadors from all across Australia.
Now, L’Oréal brands REDKEN BREWS and Lancome are lending their shared clout (and man power alike) to this worthy cause, partnering with the Polished Man as the official Hair and Makeup partners for this year’s national campaign.
Fronting their efforts as official Polished Man Ambassadors?
General Manager of Professional Products Division, David Higgins, Redken Artist, Marie Cain and Lancôme’s Director of Artistry, Lara Srokowski; all of whom will raise funds and awareness on behalf of L’Oréal Australia, via the Polished Man website.
“I’m extremely honoured to work with the Polished Man as a 2019 campaign ambassador,” shares Marie. “It is such an important cause that sits very close to my heart.”
“The Polished Man movement has attracted a community of people from all different industries and walks of life – to bring awareness to one of the most important causes in our community. The statistics on domestic violence against children are alarming.”
“Children are so innocent and to know that their vulnerability is taken for granted in the worst way is disturbing beyond words. In my opinion, kids rule the world. They are simply the best. Without them the world would be a place with no joy.”
“One child dies every 5 minutes as a result of violence. Every minute counts, and every child matters. Let’s get behind this cause, raise money and awareness to make the world a better and safer place.”
Echoing her sentiments, Lancome’s Head of Artistry Lara Srokowski continued, “I feel very proud to be part of such an empowering movement. The Polished Man is such a wonderful organisation, helping to support children against domestic violence – something I value tremendously.”
“This year I had the opportunity to represent Lancôme on the Polished Man shoot as one of their L’Oréal Ambassadors, and to provide the Polished Man Ambassadors with makeup touch ups. I was so impressed to see such an incredible network of support behind the campaign.”
“At the campaign photo shoot it was really eye opening to see so many influential people supporting the cause to really make a difference and prevent domestic violence against children.”
Commenting on the importance of the brand’s affiliation with the Polished Man, L’Oréal PPD General Manager David Higgins added, “I am humbled to be an ambassador for the Polished Man 2019 campaign, and play my part in raising awareness and funds for a crucial cause.”
“As a father, the statistics on domestic violence against children both sadden and disturb me. Globally, one child dies every 5 minutes from domestic violence, and 88% of
the perpetrators are men.”
“The Polished Man campaign is not about pointing the finger, it’s about empowering leaders to address the issue, and fight for change. Children deserve to feel safe, loved and respected, and I am proud to stand by an charity that promotes these values, and provides a voice to those who need it.”
Ready to support? Slap on a quite coat of nail polish and head over to David Higgins, and/or Marie Cain and Lara Srokowski’s donation pages to make your pledge.
Visit: www.redken.com.au