Calling all Gen Z-ers! It’s time to embrace golden hour with ghd’s latest limited-edition collection, SUNSTHETIC!

This new collection takes inspiration from the beauty of sunsets and unique personal aesthetics, bringing the feel of the golden hour to life. The collection features limited-edition tools and hair looks that will have you feeling free, unfiltered, and effortlessly radiant.

With the golden hour notoriously an incredibly flattering time to capture content, it’s no wonder that Gen Z is obsessed with it. They desire an aesthetic lifestyle, and ghd is here to deliver! The SUNSTHETIC collection is perfect for anyone looking to capture that halcyon vibe, and it’s shot in the heart of Barcelona with four key influencers from around the world: Marissa Ren (USA), Lisa Marie Schiffner (Germany), Florence Robertson (UK), and Zoe Massenti (Italy).

The campaign captures the fleeting natural light and the girl’s unfiltered glow up for golden hour. The SUNSTHETIC collection is all about self-expression and style exploration, inspired by the mood that abounds on social media today. The collection is available for the summer season in a limited-edition palette of contemporary metallics, including bold bronze, sun-kissed gold, refined rose, and tonal taupe.

The SUNSTHETIC collection features ghd’s bestselling styling tools, including the Glide Hot Brush, Platinum+ Styler, Gold Styler, the Helios Dryer, and the Max Styler. These tools are perfect for achieving any look you desire, whether you’re going for a sleek and straight style or a beachy, tousled look. And with their limited-edition palette, they’re sure to make a statement wherever you go.

So, whether you’re spending your summer at the beach or just hanging out with friends, the SUNSTHETIC collection from ghd has got you covered.

For more information on the range, click here