Held inside Melbourne’s iconic Crown Complex, the annual event saw an inspired lineup of guest presenters, executive coaches and industry speakers, culminating in an evening of festivities; namely the 2019 Hairhouse awards gala night.

The theme for 2019? ‘Customer Experience’, a topic befitting Hairhouse’s client-centric approach to business. “We appreciate the importance of ensuring each customer experience is an excellent one,” shares Hairhouse General Manage of Sales, Anne-Maree Mason.

“This event perfectly showcase[s] our continuing dedication towards amplifying the experience of every Hairhouse customer and further strengthening out reputation as a services-led retailer in the hair and beauty industry,” she continued.

Echoing Anne-Maree’s sentiments, each of the designated speakers covered aspects of the retail and customer journeys, with Hairhouse Co-Owner and Chairman Ahmed Fahour and executives Michael O’Connel and Emad Nayef kicking off proceedings on day one.

Topics ranged from enhancing the customer experience, building prestige on new additions and the importance of taking an invigorated approach towards store and salon service; each area touching on the critical objectives surrounding Hairhouse’s recent rebrand.

Highlights included an address by leading media commentator and Principal founder of the Retail Doctor Group Brian Walker, who shared his time-honed habits for business success. Day one also saw an introduction to Hairhouse’s recently launched blog ‘The Volume’ and new ‘Click and Collect’ service.

Heralding day two of proceedings, award winning executive coach, speaker, author and CEO Josie Thomson shared her knowledge on the importance of successful adaptation in business, through her thought provoking presentation ‘Embrace Neuroscience of Navigating Change Successfully’.

Following suit was a two-part session entitled ‘Create Great Customer Service and a Triple Win for Retails, Staff and Customers!’, delivered by author and founder of ‘The Retail Solution’, Roger Simpson. Speaking on the importance of customer service, Roger shared an array of invaluable insights and personal anecdotes.

Hot on the heels of this year’s rebrand, Hairhouse revealed two new additions to their marketing suite, namely their inaugural Piercing and Salon Colour campaigns. Set for release this October, both campaigns reflect the fresh, innovative and unique visual voice of the Hairhouse brand.

Wrapping up with the annual awards gala night, 2019’s Hairhouse Experience served to further reinforce the company’s market leading scope; celebrating the brand’s renewed expertise, passion and commitment to both the hairdressing industry and the retail sphere at large.

Founded by brothers Tony and Joseph Lattouf in 1992, Hairhouse’s combined retail/salon concept marked a first for the Australian hair industry and today boasts over 125 sites across the nation. It’s also the largest employer of qualified hairdressers in the country.