Fresh off their annual All Star Challenge, American crew are continuing to inspire, partnering with like-minded brands to deliver exciting new initiatives.
Reinforcing the brand’s stance as a pillar of masculinity, American Crew once again partnered with modish men’s outfit Van Heusen, for an enriching night of style and mentorship.
Held at Melbourne’s swanky Longsong bar, the event saw a selection of Van Heusen mentors share their stories and inspirations, in a series of intimate addresses.
Mentors represented a diverse cross section of industries, with each delegate recognised as a respective leader in their field.
AFL Star Cyril Rioli joined A-League’s all-time highest goalscorer Besart Berisha, alongside The Tailored Man’s Dalton Graham, Founder & Managing Partner of Adventure Capital Stuart B Richardson, and famed Aussie snowboarder, Scotty James.
Before proceedings kicked off, mentors were first treated to luxury grooming sessions courtesy of American Crew – with an onsite team using the brand’s latest skincare and shaving products to deliver bespoke styling, and facial grooming.
Barber Charlotte of King’s Domain was on hand to style Mentor’s hair, ensuring each representative was red-carpet ready.
American Crew’s supremely versatile ‘Fibre’ was the hero styling product amongst mentor’s with shorter hair, while longer looks were prepped before drying, and styled using light-hold texture lotion for added pliability and manageability.
Mentor’s were dressed by Van Heusen, with a number of suit, shirt, and tie combinations making an appearance.
Mentor’s were also gifted with American Crew’s complete shaving and skin care suites, so as to maintain their looks after the event.