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Quintessential Aussie super-babe, Elyse Knowles has joined the Aveda beauty movement as Australia’s National Brand Ambassador.

Surging into the spotlight following her and partner Josh Barker’s win on The Block in 2017, Australia fell hard for the blonde beauty’s down to earth charm, effervescent nature and hard working ethos: An attitude that has continued to make press and cue collaborations with key fashion and lifestyle brands.

Naturally beautiful (on the inside and out!) Elyse is a symbol of the female movement and proves a perfect fit for Aveda. The brand has, for the last 40 years, worked hard to make a positive impact on the plant (well before it was a trend), perpetuate transparency and create high-performance naturally derived products that make the consumer feel empowered by the choices they make.

“Aveda’s core brand values, and Elyse’s personal values align perfectly. It’s not often that you find an inspirational role model who really cares about our environment like she does, we couldn’t be prouder to begin this partnership with Elyse,” says Clint Piper, Aveda Brand General Manager.

Often spotted via Instagram removing plastic from the shore and generally endorsing sustainability, Elyse works hard for her body and her beauty, relying on the support of eco-conscious products. Beauty shouldn’t come at a cost for the environment.

“We’re all part of a pretty incredible movement right now and I am SO proud to have partnered with a beauty company who goes above and beyond in making our world a more ecofriendly, sustainable place,” said Elyse.

A match made in plant-based paradise.