EDITORIAL: SHU UEMURA ART OF HAIR X DAREN BORTHWICK

This season we drew inspiration on the touch and feel of each of the ranges. We used each product in the range, including, shampoo + conditioner + style.

Shu Uemura Art of Hair, Creative Director Australia, Daren Borthwick

And so enters Shu Uemura’s first installment for 2019. From 1930s gangster to the depths of 90s grunge, ‘Season 1’ is a melting pot of culture, technology and technique.

COLOR LUSTER

“This look leans on the horizontal lines and solid silhouettes we’re currently seeing in street style.

I first used Color Lustre shampoo to cleanse the hair, followed by Color Lustre Shades Reviving Balm in Cool Blonde to tone and remove any unwanted brassiness. We finished with Color Lustre Thermo Milk.

The result: Solid, moveable lines with a pearlescent finish.”

ESSENCE ABSOLUE

“Here I was inspired by 90’s grunge but wanted to achieve a more luxe result.

I used Essence Absolue Cleansing Milk to cleanse the hair, Essence Absolue Nourishing Protective Oil-in-Creme to condition and the new Essence Absolue Universal Balm to finish. I also used Universal Balm to achieve a beautiful glow on the skin.

The result: A high gloss, but never oily finish on the skin and hair.”

URBAN MOISTURE

“I was inspired by 1930’s gangster/urban street style with a contrasting elegance: Taking an old technique and breaking it down into a more modern and wearable style.

I used Urban Moisture Shampoo, Urban Moisture Conditioner and finished with Urban Moisture Hydro-Nourishing Double Serum.

The result: A weightless shine.”

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