Every day, our hair takes a real beating. We subject it to all kinds of external aggressors with pollution being the number one external beauty enemy for women.* During our daily urban lifestyles, which are becoming increasingly more hectic; our hair faces the ongoing challenge of environmental stress.

In recent years we’ve witnessed the accelerated concern of pollutants worsening the condition and health of our skin. Driving this undeniable need is the quest to find the perfect detoxifying solution to fight against the effects of harmful urban aggressors. Now for the first time**, a solution is available to protect the health of your hair, just as your skin needs protection from the havoc pollution wreaks.

Pollution, dust, UV exposure, harsh water and temperature changes are just some of the urban stresses that over time can often leave hair feeling dry, brittle, damaged and dull in appearance. So what can be done other than sheltering our hair from the world? SHU UEMURA ART OF HAIR introduces NEW URBAN MOISTURE to detoxify, protect and hydrate hair. URBAN MOISTURE is a collection of four hydro-nourishing hair care products to revive dry hair exposed to everyday aggressors for the urban man and woman.

Fragranced with notes of Soft Camellia, the URBAN MOISTURE collection is enriched with precious Moringa Extract to thoroughly remove pollutants from the hair. The sensorial formula, a signature to the SHU UEMURA ART OF HAIR range, also uses Red Algae Extract to moisturise, nourish and stimulate cell regeneration thanks to its antioxidant properties. When these two key ingredients are combined with cationic agents, the formula revitalizes the hair fibre to reveal soft, healthy, smooth hair.

A NEW HAIR HERO | HYDRATE & PROTECT // A new year-round hair care staple the URBAN MOISTURE hydro-nourishing double serum is set to be your new hair hero. Consisting of an oil texture, the serum contains an Anhydrous Phase with Caring agents for a healthy glow and UV filters to protect against the sun’s rays in the summer months; while the Aqueous Orange phase uses precious Moringa and Red Algae Extracts to remove impurities, boost moisture levels and enhance cell regeneration all year-round.