MDIVISION were proud to collaborate with advocates of clean, Australian haircare, Davroe recently, bringing to life a fresh campaign reflective of a new look and feel for the brand.

All natural and certified vegan, the Davroe family believe beautiful hair need not interfere with our furry friends, working hard to show ample respect to the world around us. A genuine sentiment shared by savvy shoppers the world over and making Davroe a force to be reckoned with in today’s salon landscape.

“Since taking over Dresslier (Davroe distributor) more than 12 years ago, my core focus and motivation was to ensure that Davroe products met the needs and wants of our loyal customers,” says Davroe Managing Director, Mary Centofanti.

“As well as improving our formulations, the time came to give Davroe a new look. This included a comprehensive and strategic overhaul of the brand identity, packaging and associated elements. The revised brand and packaging signifies a new era; a fresh-faced direction and greater commitment to our customers, now and well into the future.”

Paying homage to the nature-inspired essence of the brand, we took to Sydney’s Centenntial Parklands to capture one beautiful image series, your sneak peek pictured here. Stay tuned to THE JOURNAL for more …