CUE DRUMROLL: ANNOUNCING A MAJOR NEW SPONSOR FOR AHFA18

[KGVID]https://thejournalmag.com/wp-content/uploads/2017/11/AHFA-ANNOUNCEMENT.mp4[/KGVID]

Innovation, integrity and inspiration: the three cornerstones of the Australian Hair Fashion Awards. It is our mission to ensure that these core values are at the heart of everything we do and they are crucial to the ongoing success of this, the largest and most successful independent hairdressing awards program in Australia.

With these values in mind we are beyond delighted to announce KEVIN.MURPHY as the new premier partner of the AHFAs. The brand, one of Australia’s most well-loved luxury hair care and styling brands was born out of founder Kevin Murphy’s desire to look beyond conventional hair products and examine the advancements being made in skincare, creating a range that would change the characteristics of the hair and also take hair trends in new directions

The CEO of Ozdare Carlo Gattuso says “This is truly an exciting time for Ozdare brands and what better way to celebrate than an event like the AHFA’s. As a company, we believe wholeheartedly in the growth of this industry and its people. We want more people to know how incredible our industry is. The AHFA’s is a relevant, energetic platform that has a voice for today to help us all become and continue to be successful tomorrow.”

Brand founder Kevin Murphy adds “Together with the environment and product performance, fashion has always played the biggest role in the KEVIN.MURPHY brand – it’s where it all began for us. For that reason, partnering with the AHFA’S which is truly a celebration of hair and fashion seems like a perfect fit. I’m excited to be a part of an event that awards amazing Australian talent and creativity. Our brand is now sold in 50 countries globally and I’m so proud to share this incredible event with the rest of the world.”

AHFA Creative Director David Mannah: “KEVIN.MURPHY’s spirit of embracing innovation and leading the market in a completely new and inspiring way is exactly what we at the Australian Hair Fashion Awards are all about, so we could not be more excited to welcome the brand to the AHFA family and we can’t wait for the year ahead! We would also like to take this opportunity to thank L’Oréal Professionnel for their generous support of the awards over the past three years”

With two new and exciting categories Hair Shot of the Year and Digital Influencer of the Year, photographic entries of the highest calibre, a coterie of outstanding international judges, the hottest-ticket-in-town event and the support and collaboration of a new synergistic partner AHFA 2018 is going to be a year to remember!

The AHFAs will take place on Sunday 15th April 2018 at Sydney’s iconic Luna Park – go to australianhairfashionawards.com for details