Caterina Di Biase Joins Schwarzkopf Professional
Schwarzkopf Professional have just announced CEO of Heading Out and 2016 AHFA Hairdresser of the Year Caterina Di Biase as the brand’s newest International Creative Ambassador, joining a host of key names including Matt Clements, Simon Crawford, Dee Parker Attwood and Brad Ngata. One of the industry’s most influential figures, Caterina’s experience honed skillset and flair for brave artistry have combined to ensure her sustained success and stature.
Boasting over twenty glorious years of session styling, education and hair direction, Caterina brings an inspired level of skill, experience and determination to her new role with Schwarzkopf Professional. “I’m thrilled to be working with Schwarzkopf Professional,” said Caterina, “I feel inspired, and I’m really excited about the international program.”
On Schwarzkopf’s approach to training and education Caterina enthused, “I love their education and digital programs. The programs are based on training fundamentals; this is something I strongly believe in. It’s so good to see an emphasis on foundations – I think this is something our industry needs. On the digital front, Schwarzkopf is very current. I’m one of those people who wants to do things immediately, and I feel the brand is really in tune with this ethos; it’s fast, it’s hip and it’s now.”
Committed to quality, creativity and innovation, the Schwarzkopf Professional brand continues to embody passion and professionalism, with a continued cultivation of professional partnerships at the core of its philosophy. “We are honoured to have Caterina joining the Schwarzkopf family,” said General Manager for Schwarzkopf Professional Australia and New Zealand David Hahn, “We are looking forward to celebrating her creativity and education across Australia, and internationally, on behalf of Schwarzkopf Professional. There are exciting things ahead.” Caterina looks set to play an instrumental part in this year’s Essential Looks show at the Schwarzkopf Professional Hair Expo Awards Gala, alongside a team of Schwarzkopf Professional Ambassadors.