Priding ourselves on being an aspirational brand, EVY PROFESSIONAL always seeks out the beauty in every woman; we believe that beauty shines through with beautifully styled, smooth and healthy hair.
EVY Creator & CEO, Tracey Bazzano Lauretta
She’s stylish. She’s sleek. She’s a fashion innovator and instigator. She’s luxe and glamourous, classic and classy – the woman you want to be or be with. For the woman who only deserves the best, ALWAYS EVY.
Whether your style is high-end and haute couture, or you’re taking your look from work or casual chic to after 6, EVY PROFESSIONAL always has you covered.
Australia’s smoothing experts, EVY PROFESSIONAL presents their 2020 brand campaign “ALWAYS EVY”, a collection of six empowering, high-end images showcasing styling versatility and a definitive luxe edge.
“Our aim with ALWAYS EVY is to capture every woman’s strength and to highlight their femininity and sartorial chic, through the mediums of hair and styling,” says EVY Creator & CEO, Tracey Bazzano Lauretta.
Priding ourselves on being an aspirational brand, EVY PROFESSIONAL always seeks out the beauty in every woman; we believe that beauty shines through with beautifully styled, smooth and healthy hair.”
The campaign shoot once again brought together the creative talents of EVY PROFESSIONAL PRO Star Ambassador, Sam James, and globally renowned photographer David Mannah to capture the different EVY looks.
Says Campaign Hair Director, Sam James, “As always, the shine that comes through every look is all thanks to the incredible EVY PROFESSIONAL technology, and the major thing for me to consider when working with such a high-end brief. Shine screams healthy hair, and this for the brand and myself, is key.”
“EVY PROFESSIONAL is ALWAYS about creating diversity and this collection is no different. There are so many ways to create movement and style within the EVY tool range, it was exciting to be a part of another collaboration!”
Whatever your styling needs – high shine, smoothness, structured waves, poker straight tresses, or simply glamour, to create each individual desired look, it’s ALWAYS EVY.
You may also like…