NEWS: EVY PROFESSIONAL LAUNCH VEGAN-FRIENDLY HAIRBRUSH

Being a brand for all people, we decided to also cater for the vastly growing vegan market. In essence we have created a brush for all salons and consumers who require a natural bristle brush effect, [but still want to] maintain their beliefs.

EVY PROFESSIONAL CEO and Founder, Tracey Bazzano Lauretta

Great news for conscious stylers: EVY PROFESSIONAL is adding a new and vegan-friendly hairbrush to its coveted product line-up.

Perfect for at-home styling and professional use alike, the soon-to-be-launched addition joins a powerhouse portfolio of hair styling staples, from award winning hot tools and hairdryers through to hairbrushes and accessories.

The result of thorough testing and development (as with all of its predecessors), the EVY PROFESSIONAL Vegan-Friendly Brush mimics the shape of natural bristles, delivering smooth, static-free and controlled styling results each and every session.

Created with all hair-brushers front of mind, the EVY PROFESSIONAL Vegan-Friendly Brush also boasts a soft-touch handle, making for easy, comfortable styling irrespective of the brief, hair type or occasion.

“Being a brand for all people we decided to also cater for the vastly growing vegan market,” shared EVY PROFESSIONAL CEO and Founder, Tracey Bazzano Lauretta of her decision to market a new brush to cross both professional and consumer lines.

A move that was born of her quest to find “the perfect vegan brush” for her son; a vegan himself. She continues, “In essence we have created a brush for all salons and consumers who require a natural bristle brush effect [but still want to] maintain their beliefs.”

Retailing at $44.95, the new EVY PROFESSIONAL Vegan-Friendly Brush will be available for purchase from April. Watch this space!

Visit: http://www.evyprofessional.com

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