Eugene Souleiman creates ultra-sleek shine with blended textures at London Fashion Week for Antonio Berardi AW16. Eugene looked to 1930’s Berlin for inspiration and created a sleek, high-shine style, with lightweight movement in the lengths that would float as the girls walk the catwalk.

“It’s all about perfection and creating this sleek, sharp shape to the top of the hair. We started with a deep side part, which looks quite masculine and literally painted on the products so that it will really shine under the lights. But we’ve also softened it with a light, rawer texture in the lengths to add movement.”

How to create the look:

To prep the hair, Eugene applied EIMI Perfect Setting to add control as he blow dried the hair. Once it was completely dry, he created a deep side parting, making sure the line was very sharp. Eugene smoothed the hair from the parting out, applying EIMI Stay Essential hairspray and combing it over to slick the hair down.

To add shine and ensure the front of the hair stayed perfectly in place, Eugene painted on EIMI Sculpt Forcegel over the entire front section, creating an ultra-glossy finish that he highlighted further by spraying on EIMI Glam Mist.

Eugene pulled the hair back, as if creating a low ponytail, and twisted it around itself. He spritzed with EIMI Stay Essential hairspray and applied heat using a hairdryer with a diffuser hood. He twisted the hair into a bun to cool, then allowed it to fall naturally, using his hands to maximise the texture.

– TJ