Haircare and colour experts Alfaparf Milano are thrilled to announce that revered industry artist Kobi Bokshish – the maestro behind premier Sydney salon, Intershape Hair – has come on board as Brand Ambassador. Talk about a match made in hairdressing heaven!

Renowned for his creative stage & platform artistry, the award winning artist is set to bring a burst of creative spirit and unbridled passion to the revered Alfaparf Milano brand. Originally from Israel, Kobi first started cutting hair at the age of 19 which quickly grew into a creative obsession through training in upmarket salons.

“I’m super excited to announce that I have finally joined the Alfaparf Milano team as Brand Ambassador,” says Kobi. “I’m thrilled to have the opportunity to get the brand out there and spread the word about all the amazing products they have.

“I’ve been using them for a little while in the salon. I’m loving it, my clients are loving it – and I can’t wait to show you what’s to come.”

Experience within the world of fashion styling and platform work provided Kobi with the inspiration and confidence to create edgy, unique, high fashion looks as well as the vision to embrace innovative styling techniques. A true artist with an impeccable eye for detail, Kobi has won numerous state, national and global awards since opening Intershape over a decade ago – all of which he will bring to Alfaparf Milano in this exciting new creative union.

“I’ve worked in hair styling for 30 years, traveling the globe and learning to be the best I can be,” Kobi explains of his journey within the industry that has led to this partnership. “I continue to strive for excellence everyday – helping people to look and feel their best is incredibly important.

“To have a lifelong career in this industry you need to have lifelong passion. For me creativity, professionalism and hard work are the keys to success.”

As the face of Alfaparf Milano, Kobi is ready to ignite a revolution in hairdressing. With his talent and boundless passion, he promises to inspire every Alfaparf Milano Professional salon he touches. From breathtaking transformations to innovative styling techniques, Kobi’s presence will bring a wave of excitement to hair enthusiasts everywhere.

One thing we know for certain? You’ll want to ensure you stay tuned and up to date with all the goings on for the Alfaparf Milano Professional Team! For more information, visit or email