AAFW 22: IFP X REDKEN

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Celebrating the natural textures within the hair, and taking inspiration from the elements was a huge focus for the Indigenous Fashion Projects (IFP) runway.

With no two looks exactly the same and each one perfectly complimenting the model, there was an air of raw and completely effortless beauty to the looks crafted by Hair Director Kirsty Hodgson and the Redken team.

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The show featured a ‘cracked’ red earth floor texture as an elevated nod to country with four sets of models walking the runway. “One of the biggest inspirations for tonight was the Welcome to Country, and interpreting this into the hair,” Kristy explains of the hair inspiration. “We’ve created a series of looks – the gorgeous earth desert kids, the bush kids, the ocean kids and the freshwater kids. We’ve brought it all together with some wet looks as well as some dry looks.”

“To get the look this season start with Redken Blow Out Gel to create the sleek ponytail. Spray this onto dry hair and give a directional blow dry. For those who require a little extra hold, Redken Hot Sets can also be used. Follow this with a bristle brush to smooth the hair at the ends and then run through with a flat bristle brush to pull back and create the mid-rise ponytail. From here, select a small piece of hair and wrap it around the elastic and spray with Redken Triple Take 32 hairspray and blow dry to set in place. Lastly, roots are finished with Redken Shine Flash Spray to add a sleek, glossy feel.”

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“For those gorgeous wet, shiny looks, create a centre part with a comb,” says Kristy. “In 2cm increments, start at the nape and work upwards whilst spraying the roots at the ends with Redken Guts 10 Volume Spray Foam working through with your hands. Follow this with a quick brush and apply Redken Oil For All. 

“To apply tension, take a comb and clip the sides back and dry with a diffuser to take the hair off the face. Take the clips out and give the head a little shake to finish the look.”

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